The most important quality we look for in sponsoring an artist is their potential and desire to better themselves in their art. We want to build a company based around our artists instead of the product. Our goal is to actually listen to our clients and have them help us formulate the best tattoo ink on the market. Tattoo ink companies know that the more artists they sponsor the more money they will make. This leads an oversaturated amount of “sponsored artists” and cheapens the value of the entire concept. We believe that being sponsored should hold a higher value than a marketing ploy.